When we consistently interpret things based on our cultural norms and beliefs, we can make poor marketing judgements. When we’re aware of our innate bias, however, we become better marketers and advocates for our organization. Here are tips to help avoid these biases.
Many certification organizations find that there are competing forces, both internally and externally, for market share. This on-demand webinar discuss esstrategies for developing a marketing campaign that effectively communicates the value of your certification program.